Inflation Made Real with Beers and Burgers

August 18, 2024

By Jessica Cook

From 1990 to 2023, the price of a pint of beer in the UK has risen from £1.22 to £4.45, and a Big Mac from £1.40 to £3.69. A clear illustration of how inflation eats into our finances.

Inflation is Why Investing for Growth Matters

Purchasing power is the only sane definition of money. Money is only good to the extent that it can buy more in the future than it can today. The major challenge we face is that inflation erodes our purchasing power. One of the best defenses against inflation is investing for growth.

Here’s why:

  • Savings accounts and traditional fixed-income investments often don’t keep up with inflation, meaning your money loses purchasing power over time.
  • A perceived benefit of cash is low volatility, but this comes at a very big trade-off in long-term purchasing power. Investing in growth assets like equities can provide returns that outpace inflation.
  • Over time, investing allows you to build wealth and achieve financial goals such as buying a home, funding education, or enjoying a comfortable retirement. The power of compound interest can significantly grow your investments, providing a cushion against rising costs.
  • Investing can diversify your income sources, reducing reliance on a single paycheck. This diversification can provide financial stability and resilience in the face of economic fluctuations.

Is your money keeping up with inflation?

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