Jessica Cook is a Times columnist who believes money isn’t just about numbers — it’s about the life and opportunities it creates.
With more than fifteen years advising individuals and families in the UK and internationally on wealth and estate planning, she understands the real trade-offs involved in building financial security. Her writing digs into how tax policy, government decisions, global mobility and everyday behaviour shape financial outcomes. Clear, practical and occasionally provocative, she brings a global perspective to British financial issues and helps readers navigate the decisions that count.
WHAT READERS SAY
Selected reader reactions to Jessica's columns for The Times (shared anonymously).
“The best article I’ve read in years. I’m a practising adviser of 34 years and agree with almost everything.”
“As a retired IFA, this is one of the best articles I have ever read about retirement.”
“What a brilliantly written piece — fabulous journalism. You have a future as an author of some pedigree.”
“Optimism turns to resignation — nailed it.”
“At last… a sensible, pragmatic and knowledgeable contributor. Thank you.”
“Please read this to the Chancellor.”
“Excellent article from a front-line practitioner.”
“Fabulous article… more like this, please.”
“Thought-provoking — reframes the ‘pension crisis’ around confidence and timing.”
“Is anyone in Number 11 reading this?”
“Concise and clever.”
“A really interesting analysis.”
“Well said — completely agree.”
“Thank you so much for writing about this.”
“A fascinating and thought-provoking article.”
“Excellent piece. Very much along the lines of Die With Zero. Transformative for me.”
“I enjoyed reading the article and saved it for future reference.”
“Punchy article with many salient points that I agree with.”
“Superb article, Jessica Cook - thank you.”
“What a great piece and also terrifying to this particular Gen Xer !”
“This article should be compulsory reading for every under 18 year old before they are given the vote. But I won't hold my breath.”
“This is a very good article. The differences between risk and volatility, and actions vs desired outcomes are well described.”
“Helpful thinking from the writer.”
“This article is a real insight; thanks Jessica.”
“Thank you. informative and thoughtful.”
“Excellent article and sums the matter very nicely.”
Selected Press & Commentary:
Areas of Expertise
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