I regularly meet investors who can tell me exactly how many funds they own but have very little idea what is actually inside them.
There might be a global equity fund, an S&P 500 tracker, a technology fund, an ESG fund, perhaps something described as growth or quality, and another fund bought years ago on somebody else’s recommendation.
Six funds certainly sounds diversified. The trouble starts when you lift the lid.
Apple appears in the first. Then the second. And the third. Microsoft is there too. Nvidia turns up repeatedly, along with Amazon, Alphabet and Meta. The percentages vary and the names on the fund factsheets are different, but much of the underlying exposure is remarkably familiar.
This is one of the things you notice when you spend enough time looking through investment portfolios. People often own the same companies far more times than they realise.
It doesn’t make those companies bad investments. It does mean the number of funds in your portfolio tells you almost nothing about how diversified you really are.
How six funds become one big bet
Part of the problem comes from the way markets themselves are constructed.
Most familiar stock-market indices are weighted by market capitalisation, which means the biggest companies receive the biggest allocations. As those companies become more valuable, their influence over the index increases automatically.
By the end of August 2026, the ten largest companies represented 37.8 per cent of the entire S&P 500. A little over a decade ago, concentration at the top was far lower.
That matters well beyond investors who deliberately buy an S&P 500 tracker. Large American companies also occupy prominent positions in global indices and therefore in the thousands of funds benchmarked against them.
Add a US fund to a global fund and you may not be adding something different at all. You may simply be buying more of companies you already own.
Add a technology fund and the overlap can increase again. Add a growth fund and there is a reasonable chance some familiar names will make another appearance.
Nothing about this is necessarily wrong. What matters is whether you intended to do it.
Global doesn’t necessarily mean evenly global
The word “global” can be misleading because it sounds as though your money has been spread fairly evenly around the world.
That isn’t how a market-cap-weighted global index works.
It doesn’t give America, Europe, Japan and the emerging markets an equal share. It allocates more to the markets and companies that have become the largest.
For much of the past decade that has meant an increasingly large allocation to the United States, helped enormously by the rise of its biggest technology companies.
There are good reasons for America’s dominance. It has produced some of the most profitable and successful businesses the world has ever seen. The point isn’t that investors should avoid them. I certainly wouldn’t.
The question is how much of your financial future you want resting on the assumption that the companies and market that dominated the last decade will dominate the next one too.
History isn’t particularly reassuring on that point.
In 1989, Japan represented an extraordinary share of the global stock market. Japanese banks and industrial companies filled lists of the world’s largest businesses and the economic arguments for their continued dominance sounded perfectly convincing.
Then the world changed.
Japan didn’t disappear and its great companies didn’t suddenly become worthless. Investors simply discovered, painfully, that a wonderful company or economy can still be a poor investment if too much optimism is already reflected in its price.
2026 has been a useful reminder
For years, diversifying away from the largest US companies could feel like owning a collection of things that stubbornly refused to do anything useful.
That is the uncomfortable bit of diversification that tends to get forgotten.
If everything in your portfolio is performing brilliantly at exactly the same time, there is a reasonable chance you aren’t as diversified as you think.
This year has provided a useful reminder. Smaller US companies have enjoyed periods of significant outperformance over their largest counterparts, while markets outside the United States have also competed much more strongly with the US.
That doesn’t tell us what will outperform next year. Nor does it mean the era of American technology companies is over. Trying to make either prediction would rather miss the point.
It tells us that leadership changes.
And it usually changes after investors have become thoroughly accustomed to the idea that it won’t.
The companies that matter are surprisingly difficult to find
One of my favourite pieces of investment research looked at the long-term returns of individual US shares and reached an extraordinary conclusion.
Most of the wealth created by the stock market came from a tiny minority of companies.
That helps explain why trying to pick tomorrow’s winners is so difficult. The eventual winners matter enormously, but identifying them before they become obvious is another matter entirely.
Some of today’s giants barely existed a generation ago. Others were much smaller businesses that few investors could have confidently predicted would eventually become among the most valuable companies on earth.
At the same time, many companies that once appeared untouchable have slipped down the rankings or disappeared from them altogether.
The answer, for me, isn’t to make increasingly elaborate predictions about which ten companies will rule the world in 2040. It is to make sure I don’t need to know.
That is one of the great advantages of diversification. You can own tomorrow’s winners before you know their names.
More funds won’t necessarily fix it
This is where portfolios can become unnecessarily complicated.
An investor notices that they are heavily exposed to US equities, so they buy another global fund. They worry about technology exposure and add a quality fund. They want more growth and add a growth fund.
Soon there are eight funds where there used to be three, but when you look underneath them the portfolio hasn’t changed nearly as much as the investor thinks.
Sometimes the opposite is true. An investor has a relatively simple portfolio of only a handful of funds, but those funds collectively own thousands of companies across countries, sectors and company sizes.
I would take the second portfolio every time if the underlying exposures were better suited to what the money was there to achieve.
Complexity and diversification are not the same thing.
Look through the labels
When I review a portfolio, I want to know what sits underneath the fund names.
How much is actually invested in the United States? How much sits in the largest companies? How much is in smaller businesses? What exposure is there to developed markets outside America and to emerging markets? Are several funds doing essentially the same job? Has one successful part of the portfolio grown so much that it now dominates everything else?
The answers can be quite different from what the list of fund names suggests.
There is also nothing inherently wrong with having a large allocation to the United States or owning plenty of Apple, Microsoft or Nvidia. A market portfolio will naturally hold more of the world’s largest companies.
The important distinction is between an exposure you understand and one you have accumulated accidentally.
If you own a global tracker and deliberately add an S&P 500 fund because you want more US exposure, that’s a decision. If you own five funds believing each one has made you more diversified, only to discover that all five have increased your exposure to substantially the same companies, that’s something else.
Diversification should occasionally be disappointing
This is perhaps the hardest part to accept.
A genuinely diversified portfolio will nearly always contain something you wish you didn’t own.
There will be a market that looks dull, a group of companies that has lagged for years or a region everybody seems to have forgotten. Meanwhile, another part of the portfolio will be doing spectacularly well and you’ll wonder why you don’t simply put more money there.
That discomfort isn’t necessarily evidence that diversification has failed. It can be evidence that it is doing exactly what it was supposed to do.
Different assets are meant to behave differently.
The difficulty comes after one part of the market has won for so long that owning anything else begins to look foolish. That’s usually when investors are most tempted to abandon diversification and put more money behind what has already worked.
Nobody rings a bell when market leadership is about to change.
Count exposures, not funds
If you haven’t looked properly at your portfolio for a while, ignore the number of funds for a moment.
Look at the largest holdings in each one. See how often the same names appear. Look at the geographical allocation and the proportion sitting in the biggest companies. Work out whether each fund genuinely adds something different or simply gives you another route to the same place.
You may discover that a portfolio you thought contained ten different ideas actually contains three.
That doesn’t mean you need to rebuild it. It means you should know.
Because diversification isn’t measured by the number of lines on a statement. It’s measured by what you actually own underneath them and whether enough different things can go right for you not to depend too heavily on any one of them.
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